Watching sports events live and supporting a team are generally becoming more and more of a social activity. Seeing and being seen in the stadium is a must for politicians, businessmen and Joe Doe alike. The same accounts for kick off tourism, where the social aspects are even more important.

It used to be only young, die-hard male football fans that followed their club teams to away games all over Europe. Nowadays, women and men from all levels of society don't want to miss out on the fun of watching a Champion's League game. One contributing factor to this trend is the incredible level of comfort and entertainment that can be experienced at most of the newly built stadiums across Europe .

Besides ongoing team competitions such as the Champion's League or the Super 14 in rugby, the global events scheduled every four years are the biggest tourism magnets. It is expected that the next FIFA World Cup 2010 in South Africa will once more break all records in terms of visitor numbers. Tickets will be very hard to get and complete packages are likely to be sold out well ahead of the actual games. This mega event will provide a massive tourism boost to the entire continent of Africa . We do recommend World Cup tourists to explore the amazing scenery and attractions of South Africa on the way.